ANDREW CHRISTIAN IS NOT JUST THE NAME OF A FASHION BRAND. ANDREW CHRISTIAN IS A REAL PERSON, AND THE DRIVING FORCE BEHIND THE POPULAR BRAND. MODEST AS HE IS, HE IS AT THE SAME TIME NOT SCARED TO PUT HIMSELF IN HIS CAMPAIGN PHOTOS. A UNIQUE APPROACH THAT HAS ESTABLISHED ANDREW CHRISTIAN ANS A FASHION BRAND WITH A HUMAN FACE.
And not just a human face. Because Andrew Christian is a pleasure for the eye, and than we are not just talking about the fashion items in his several collections. With his boy-next-door movie star features he is the perfect personification of his own brand: glamorous but accessible. As we found out when we met Andrew Christian in Paris last month during the Paris Fashion Week 2008. Last week you met Andrew here on BeautifulMag, telling all about his work and inspiration. Today we try to go a bit deeper…
Andrew, the question probably everybody wants to have an answer on: how do you know your product is ready for release… how do you test if it fits well?
Andrew Christian: I use and test all of my products on myself before they are released. This is the best way to see how they perform in the real world, and if there is a problem or adjustment to be made I can do it before the product hits the market. Oh yeah, it’s also a lot of fun having everything before it can be bought in the stores.
There is a lot of sex appeal in your product. And in your campaigns. Can you tell us a bit more about this?
AC: Well, it’s like Janice Dickenson told me “Sex Sells”. You don’t have to be a rocket scientist to figure that out. Everyone gay or straight loves looking at a hot guy or girl in next to nothing.
Please react to the following names:
Calvin Klein – AC: Classic
Tom Ford – AC: Talented
Madonna – AC: Mastermind
TJ Wilk – AC: Amazing Abs
David Beckham – AC: Sexy
Channing Tatum – AC: Great Style
Britney Spears – AC: Lost
Your business and the fact you appear on photos yourself a lot, most really have increased your popularity…
AC: It really has increased the popularity of myself and the clothing line. I think people like that fact that there is a real person behind the clothing and not some faceless corporate entity.
What does the ideal man look like according to Andrew Christian?
AC: I am not really sure there is an ideal Andrew Christian Man. We have such wide demographics, and I would really hate to see my designs on just one type of guy. I really like diversity and I think that is what makes all of us so great in our own ways. I don’t believe in one standard of beauty.
Is that a professional or personal view?
AC: It’s both, my designs have to appeal to a wide variety of people. The design also takes on a life of it’s own on how the person wearing it styles it and works it into their own sense of style.
Are you single?
AC: At this time I am single. It can be hard to date sometimes as I have such a busy and hectic schedule. It is rare when I am in Los Angeles for more than one month at a time.
What is the next big thing for Andrew Christian?
AC: There are so many things I would love to do next. The first thing I am going to work on is to design men’s jewelry and make it my own, sexy, street, and fun. I am really excited about all of the possibilities.
Andrew, if Beautiful was a genie and you could rub our little lamp, what would be the three wished you make? Besides world peace of course…
AC: 1.To never have a bad hair day. 2.To always be able to find a parking spot. (yeah, it’s a fact of life in LA, and there is not always valet available. 3.To eat as much as I want and never gain an ounce.
Finally, we want to give you the opportunity to say something nice or naughty to our readers, so let knock yourself out…
AC: I just want to thank everyone for being so supportive and embracing my products so well. It really means a lot to me when I meet someone and they tell me a story about their favorite pair of Andrew Christian underwear. It brings such joy and is something that money cannot buy.-B-
ANDREW CHRISTIAN | BEAUTIFUL
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