ORIGINALLY A COWBOY IS AN ANIMAL HERDER, A MAN WHO TENDS CATTLE AND HORSES ON RANCHES IN BOTH NORTH AND SOUTH AMERICA. BUT OVER TIME THE COWBOY HAS DEVELOPED A CULTURE OF ITS OWN AND BECAME ONE OF THE MOIST ICONIC ELEMENTS IN AMERICAN HISTORY, NOT IN THE LEAST THANKS TO THE MANY 1930’S AND 40’S WESTERN MOVIES.
Over the past few years, the cowboy has gotten a much more different image. From being the fierce frontier fighter as he was portrayed in the films, he has now gotten a more sexy and romantic image, thanks to films like Brokeback Mountain, and singers like Madonna who adopted the iconic look and brought it back into fashion.
James Franklin has his own personal view on cowboys. A view we share with him and like to share with you. Although currently living and working in Los Angeles, James spent 22 years of his life in Dallas, Texas, which of course, is the pretty much the homeland of the cowboys. Ever since he was young, James had great interest in art, varying from art history, design, sculpture and architecture. Until he came in contact with the modern art of photography while attending college. Always wanted to have a career in the creative area, James felt photography could give him great possibilities.
Although his style is always evolving and changing, many people categorize James Franklin’s work as commercial. For sure his Cowboy Series has gotten huge media attention over the past years. For James they were the result of another personal development. For sure they give a whole new dimension to the concept of cowboy. Looking at these beautiful men dressed in nothing more then jeans and leather chaps makes you almost long back to the time that cowboys were just the regular boy next door. And be honest, wouldn’t you like to have a neighbor like that? –B-
JAMES FRANKLIN | BEAUTIFUL
Sweat
A LITTLE DEVILISH, A LITTLE DIRTY AND A LITTLE FLIRTY. ISN’T THAT WHAT BEING A MAN IS ALL ABOUT? IF YOU RECOGNIZE YOURSELF IN THIS DESCRIPTION, YOU WILL FOR SURE ALSO RECOGNIZE THE EXCITING NEW UNDERWEAR BRAND SWEAT.
Based in Vancouver, Canada, The Sweat Under Gear Group provides today’s man with a line of products that reflects his athletic and fashionable lifestyle. Sweat is all about honoring your age and body type, no matter what it is. Without compromising quality, comfort and style, Sweat strives to complement today’s man with products that speak to his lifestyle and sense of masculinity.
You won’t find pretty colors and playful prints in the Sweat Under Gear collections. Instead, Sweat offers products that allows you to feel masculine and sexy, with the freedom to show off your best asset. Sweat is underwear you wear with confidence. "Our friends kept telling us that they wanted to see a line of underwear that reflects their active lifestyles, shows off what they got, but that didn't have shiny fabrics and outrageous prints." said Talon Thompson, co-owner, "Underwear that suits a man not only in his 20's, but in his 30's, 40's and even 50's."
The motivation to create this line comes from the shift we are now seeing as the Baby Boomers spend more time on healthy eating, exercise and sport. "Our styles are appropriate for a man of any age - lets face it - we are in better health and shape than our fathers were at our age and should have the choice to wear underwear that looks and feels sexy." adds co-owner, Ronald Smith.
Sweat Under Gear will launch it’s complete site in June 2008, but already you can have a sneak preview on the Sweat blog, so you can place your order as soon as the official site is operational. The premier line will include: Sweat Briefs [“What good is underwear if you can't tell what is under them? These briefs are anything but regular and are not the ones your Father wears”], Sports Briefs [“We know you want your stuff to stay where you put it. These briefs hug you in all the right places to keep everything perfectly in the spot you placed it.”], Sweat Jocks [“A signifier of your masculinity. They conceal while they reveal by showing you off but not showing it all.”], Fighter Briefs [“Are you ready for the challenge? Fighter Briefs come in white for your good boy days and black for those fun bad boy days. They fit snuggly against your body and will stay that way during any activity you have in mind.”], Swat Trunks [“Get a reaction to the contents of your trunks. These trunks will have you running to the mirror to see what you got.”]. –B-
